Hot Wheels Company Brand Purpose
Global brand campaign look and feel.
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Global retail merchandising system for in-aisle mass retail.
Global retail merchandising system for out-of-aisle executions.
Concept sketch for retail experience design. 
Concept was debuted at New York Toy Fair.
Lifestyle photography for brand marketing, ecommerce, and consumer products. 
Lifestyle photography for brand marketing, ecommerce, and consumer products. 
Lifestyle photography for brand marketing, ecommerce, and consumer products. 
Product photography art direction.
Product photography art direction.
Consumer products style guide.
Graphics package for style guide. 
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Graphic and composition detail.
Fearless at the 500 Integrated Campaign.
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