Creative Direction for Hot Wheels x Camp Woodward team challenge identity.
Participant t-shirt
Hot Wheels Junior Open Identity
Well worn t-shirt
Creative Direction for Hot Wheels
in-house brand creative agency.
Global retail merchandising system for in-aisle mass retail.
Global retail merchandising system for out-of-aisle executions.
Concept sketch for retail experience design.
Concept was debuted at New York Toy Fair.
Creative Direction for holiday YouTube HUB content.
Hot Wheels ran a spot that spoofed the original.
Used award winning social influencers the Slow Mo Guys.
Sample of episodic YouTube content Hot Hacks that shows kids how they can play with their Hot Wheels and hack-the-track.
Lifestyle photography for brand marketing, ecommerce, and consumer products.
Lifestyle photography for brand marketing, ecommerce, and consumer products.
Lifestyle photography for brand marketing, ecommerce, and consumer products.
Product photography art direction.
Product photography art direction.
Style guide for global licensees.
Graphics package for style guide.
Graphic and composition detail.
Branding for Team Hot Wheels brand campaign and world record jump at the 100th running of the Indy 500.
Video streamed live at the 100th running of the Indy 500. Tanner Foust broke the world jump record.
Creative Direction, Art Direction & Design
SMASH is a lifestyle tennis magazine aimed at the vibrant youth scene that peels the skin off the tennis world as we know. A tennis lifestyle magazine that fuses tennis with pop culture. It’s a magazine that speaks the language of today’s youth and embraces life both on and off the court—from profiles, interviews, insights and tips from today’s biggest stars and up-and-coming junior players to the hottest new fashions, racquets, music, movies and gear.
SMASH is the brainchild of the folks at TENNIS Magazine—the bible of the sport for the last 40 years—so you can count on smash’s quality presentation and highest journalistic standards
Creative Direction, Art Direction, & Design
For almost three decades Snowboarder has fused insightful commentary with inspiring imagery to document the sport. It has been the media outlet of choice for the hard-core enthusiast across the world.
Design Direction, Art Direction & Design
CHOC is committed to providing the highest quality medical care to children in Orange County. This annual report represents one of the first brand communication pieces that reflected a new brand identity on its mission to be a fully integrated healthcare system, and most importantly CHOC's promise: It's all about the kids.
Creative & Art Direction, work done at Blue C Advertising
Art Direction & Design
Various branded line looks for Mattel's
in-house packaging design and brand creative team.
Creative Direction
Minecraft brand line look.
DreamWorks Turbo brand line look.
DreamWorks DinoTrux brand line look.
Warner Brothers Batman v Superman brand line look.
Warner Brothers Batman v Superman brand line look.
Warner Brothers Batman core brand line look.
WWE Slam City franchise line look.
WWE core line looks, 2015 & 2016.
The Tennis Media Company, which includes Tennis Magazine, Tennis.com, and Baseline - is the premier provider of tennis content. With a global reach of more than 30 million enthusiasts it is the authority of the sports.
Creative Direction, Art Direction & Design
Art Direction & Deisgn
